Best Hotel Social Media

After a week of thinking about social media in class, listening a high-ranking social media manager/ guest lecturer (in said class), and remembering that this blog is rooted in social media, I've decided to honor this.

http://skift.com/2013/10/21/the-best-hotel-social-media-campaigns-of-2013/

This is a really interesting and objective article describing different hotel brands' use of social media.  I found it very interesting that even with successful campaigns, there is more of a focus on the quality (meaning influencers) of traffic rather than the quantity alone.